Employer Branding is one of the key superpowers you need to have to win the talent war. In short, employer brand is your reputation and popularity as an employer. The biggest mistake you can do is to leave your employer brand behind and focus solely on corporate and product branding. Why is that so?
Will you be expecting your employee to answer
“We have great products, great services”
“I love this place! I have an awesome team who makes me look forward to work every day!”
Probably the latter. Even if the former answer was given, do you think that is a good reason to join your organization? Take a step back, which answer will appeal better to you?
Therefore, employer branding is greater than ever. Are you in pace with the rest in the race to be the employer of choice?
Benefits of Strong Employer Branding
How to start building your Employer Brand?
You have to first have the end in mind. Identify the current position of your employer brand by interviewing your current employees to define your Employee Value Proposition. After which craft out the goals you will like to achieve through your employer branding strategy. It can be to increase employer brand awareness, increase job applicants, increase engagement online and so on.
There are 5 components that you have to take into consideration to enhance your EVP. It includes compensation, benefits, career, work environment and culture. Components that your organization are doing well, continue to uphold the standards. Components that are lacking should be addressed to fill up the gap.
You can consider having a specialized team to champion the analysis and formulation of strategy. Employees are the most credible source with regards to the company culture, team dynamics and work environment. As they are unbiased, their testimonials will be what potential candidates will be listening to. They are on the ground so they will be the best persons to identify and fill the gaps.
Employer Branding Strategies
Create a fantastic onboarding process
First impression counts. Settling your new employees in the workplace may seem like a simple task for you. However, it could be a scary process for them. By providing a smooth transition with sufficient support, it will enable them to settle down much faster and with ease. Team building activities can be organized to warm everyone up and start to build relationships. New employees will be very appreciative of the arrangement and will share with their friends how awesome their first week of work was.
Nurture your employees to be better everyday
Boredom kills. Employees will eventually get bored of their daily routine job scope and it’s the organizations’ responsibility to constantly engage and challenge them to spark their interest at work. Learning and development opportunities should be in place, either job-related or not, to nurture the employees holistically. When employees are aware that the organization is taking care of their wellbeing, they will in turn work harder for you. When employees gain new skills, employers gain a valuable employee. This is a win-win scenario.
Cultivate a supportive and inclusive workplace
Diversity and inclusivity. 2 big words but essentially it means that everyone is part of the team and no one should be left out. With globalization, it’s no surprise to have people of diverse backgrounds in your office. A diverse team brings out many benefits and we don’t deny that. Celebrating the festive occasions of the various cultures is a fantastic way to enhance everyone’s understanding of each other and strengthen relationship. By fostering strong camaraderie, conflicts can be minimized while productivity can be maximized.
Above and beyond
Other activities may include corporate social responsibility program, campaigns for employees, employee appreciation program and so on.
Interested candidates will stop by your corporate website first to have a quick look. Therefore, a section of your website should showcase how working in your organization is like. With the rise of digital marketing, social media platforms will be the next information scavenging ground. LinkedIn, a platform for professionals, will be a good place for you to promote your employer brand. Other platforms such as Instagram may capture the attention of millennial more effectively.
Engage your Brand Ambassadors to regularly update the platforms with photos and stories. A picture speaks a thousand words and a compelling story stays in the mind of a person for life. Encourage employees to share their experience with their friends and family as word of mouth is still a very powerful marketing tool.
It may take some time to see the results, so be patient. Understand that the same strategy will work differently for different organization, the most important thing is to understand your employer branding gap and customize a solution to it.
Can’t wait to see the results and need talents immediately? Kingfisher Recruitment Group is a global provider of total recruitment solutions. We help clients design people strategies, attract and develop talents worldwide across Healthcare & Life Sciences, Professional Services, Technology, Retail & Consumer, Manufacturing, Automotive, Property & Construction and Engineering industries. Let us know if you are seeking for opportunities or looking for talents within these industries. We have a dedicated team of specialist consultants who are always ready to extend their services to you.