Social Media used to be a platform for people to stay connected on a casual and social setting. However, it has evolved to encompass almost everything else like e-commerce, branding, games and even social recruitment. With the social network getting stronger and wider by each minute, hiring managers are seeing this as a good avenue for them to source and attract talents all over the world.
Advantages of Social Recruitment
Faster and Wider
As we have mentioned earlier, the professional and social network is growing bigger and bigger with every second. With proper social recruitment strategy in place, you will be able to reach out to talents regardless of their geographical location. Unlike traditional recruitment, where job advertisements are on local job boards or newspaper, the social media’s outreach is unimaginable. No matter where you are in the world, the opportunity is available for you. As such, this shortens the time required for hiring managers to find the right talent and for talents to find the right place for them.
Competitor Advantage
By being one step ahead of your competitors in terms of recruitment, you might be able to get in touch with talents faster than them. Not only that, by being involved in social recruiting shows that your organization is tech savvy and is knowledgeable about the trends around you. As compared to competitors who have yet to start doing social recruitment, you will be the cool employer that everyone will be wanting to join!
Cost-Effective
Social recruiting is not entirely free of charge. Setting up the accounts are mostly free. However, man hours have to be put in to manage them as well. However, as compared to traditional job advertisements were organizations may have to bid for slots on the newspaper or flyers or billboards to reach out to potential candidates, social recruiting will definitely be less costly. The space on social media are almost infinite.
Disadvantages of Social Recruitment
Social Media are for Personal Usage
Some hiring managers or talents may want to use their social media purely for personal and private use. They want to use the platforms as a way to connect with their family and friends and not for professional purposes. If they are reached out through social media for career opportunities, they might feel uncomfortable about it. Even so, there are professional social networking platforms, like LinkedIn, where the users already know their purpose of joining the social network.
Applying Became Too Easy
With the “Apply Now” button appearing almost everywhere, applying for a job is just a click away. Many of times, clicking that button mandates the social media to use your information to be sent to the hiring manager directly. This means that potential candidates might not be customizing their information to the job they are applying for. Also, with too many applications received by the hiring manger, they might get lost in the sea of applications
Over Saturation of Information
Can you imagine the total number of social media users as of today? Just Facebook, there is already 2.38 billion users. Now take a step further, if everyone posts something every day, how much information are there on social media already? Even if you have an interesting content or job opportunity to showcase, how will it make through the noise on social media? This is the greatest challenge of many who are doing social recruiting.
Social recruiting is one good way to buff up your recruitment strategy to win the talent war.
Kingfisher Recruitment Group is a global provider of total recruitment solutions. We help clients design people strategies, attract and develop talents worldwide across Healthcare & Life Sciences, Professional Services, Technology, Retail & Consumer, Manufacturing, Automotive, Property & Construction and Engineering industries. Let us know if you are seeking for opportunities or looking for talents within these industries. We have a dedicated team of specialist consultants who are always ready to extend their services to you.
