Recruitment Marketing

Recruitment Marketing is a form of communication to attract talents to join an organization. No matter the effort put into building your organization’s brand, if no one knows about it then there’s no point. Recruitment Marketing is a subset of the Talent Acquisition Spectrum that supports an organization in the war for talents. Therefore, regardless the size of your firm, you might want to consider including Recruitment Marketing in your talent acquisition strategy!

Benefits of Recruitment Marketing

Areas of Recruitment Marketing

Using Analytics

By using analytics to track how recruitment marketing efforts are working for your organization, you can better allocate your resources to focus on a certain area that gives you the best results. Traffic flow, click rates and where they are coming from are good indicators on which avenues are doing well for your organization. If you are doing marketing online, you can track through tools such as SEO and CRM. On the other hand, if activities are done offline, conducting surveys can be one of the solutions as well.

Social Media

You are losing out way too much if your presence on social media is not on par with your competitors. Regardless of whether is it on LinkedIn or Facebook, the reach it can get you is unimaginable. Start by creating business pages on these platforms and putting in relevant information and content to garner “likes” and “follows”. In terms of recruitment marketing, sharing content relating to employee engagement programs and job opportunities is a good way to showcase your organization to the millions of users of social media. Other than searching for your organization’s name on Google, people are searching for information on social media as well.

Website

A website that is properly built gives off a sense of credibility and professionalism. Your website should be updated frequently so that the information will be most accurate. You can set up a career page on your website that focuses on contents that sell your organization. Many times, when someone visits your organization website, they would already have something in mind they would like to know. The intention is already there, the next step will be dependent on what your website showcase to encourage the person to act.

Candidate & Employee Engagement

This is part of word-of-mouth marketing whereby you leave such a good impression and experience on your stakeholders that they automatically become your brand ambassador. If your organization is an awesome place to be in, your employees will recommend their friends and family to join. Even for a candidate who was rejected, if they enjoyed the interview process, they would still spread good words for your organization.

Offline Methods

Other than the above, there are still traditional methods such a print advertisement, roadshows, career fairs and so on. Therefore, look at your budget and devise the best strategy for your organization.

Kingfisher Recruitment Group is a global provider of total recruitment solutions. We help clients design people strategies, attract and develop talents worldwide across the Healthcare & Life Sciences, Professional Services, Technology, Retail & Consumer, Manufacturing, Automotive, Property & Construction, and Engineering industries.